ICYMI: There was an article published recently in The Times (UK) that has caused quite a stir. And for good reason. A columnist boldly claimed the stage and – while I won’t presume to know their intentions – the resulting article spreads dangerously misinformed views on ADHD, Autism, and the broader neurodivergent community. In the […]
When I talk to current clients, prospective clients, other entrepreneurs, or really just anyone asking about what it is that I do, one thing keeps coming up: what’s the first thing I need to know when starting a business? Fair warning, this is one of my favorite soapboxes. The first thing you’ve got to know […]
Today we’re are talking about branded collateral. Great! But what the heck is that? Today we’re are talking about branded collateral. Great! But what the heck is that? Branded collateral is any visual, media, or any other touchpoint you use to promote your brand. Things like your logo, fonts, colors, website, business cards, social media […]
Y’all, I have some crucial info to share with you, and I really really really NEED you to hear me on this. In this world’s ridiculously oversaturated market filled with more noise than we can ever sift through, it’s simply not enough to just be “different.” You have to be RADICALLY different. And instead of […]