branding and design and strategy

(oh my!)

branded collateral

May 22, 2020

Today we’re are talking about branded collateral. Great! But what the heck is that? Today we’re are talking about branded collateral. Great! But what the heck is that? Branded collateral is any visual, media, or any other touchpoint you use to promote your brand. Things like your logo, fonts, colors, website, business cards, social media […]

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So this is gonna be super quick. What I want to give to you today is this: no matter what it is you’re doing and whether you’ve already got your business or you’re only thinking about starting it, position yourself as the expert. And this isn’t a “want to,” it’s a “have to.” Decide on […]

be the expert

May 8, 2020


level up your crowd

April 24, 2020

Hey friends. So I wanted to pop in here really quick and share some gold from a recent webinar I attended with one of my favorites, and someone I would consider a coach and a mentor, Donnie Boivin. Go check him out and his badass group on Facebook: Success Champions. Anywho, I just wanted to […]

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Hey, party people. I’m here to share a quick tip with you for logo design. So when you’re designing your logo, whether you’re doing a wordmark (like Coca Cola) or it’s an icon or illustration or whatever, make sure you take a look at it zoomed out. Like, way out. Because I’m designing on an […]

zoom is your friend (the design tool, not the video app/service, though it’s pretty rad too)

April 10, 2020


the word du jour: disqualify

March 27, 2020

I recently had an “interesting” sales conversation. This convo led to a live video in my Facebook group, and now I’m here. Because I think it’s worth talking about, there are some valuable lessons, and it’s fresh on my brain. Let me start by borrowing a bit of gold from one of the best books […]

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Y’all, I have some crucial info to share with you, and I really really really NEED you to hear me on this. In this world’s ridiculously oversaturated market filled with more noise than we can ever sift through, it’s simply not enough to just be “different.” You have to be RADICALLY different.  And instead of […]

be radically different

March 13, 2020


Always be the shark…

December 13, 2019

Creating the branding and web design for this specific project and this specific client has been one the most fun and most rewarding projects I’ve done since I began as a designer. It helps when the client is not only your business coach (and a freaking rockstar one at that), but is also one of […]

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The project for Ally Culture Consulting, LLC was literally the best of both worlds for me. I got to do Stephanie’s branding AND her web design. And I simply adored both. First let’s talk about the branding… So who is this company and what are they about? Ally Culture Consulting, LLC and Stephanie Dement are […]

Ally Culture Consulting, LLC

October 25, 2019


Raw Photography

September 6, 2019

I am so stinking excited to finally share this rebrand! When Kayleigh first transitioned her love for photography from a hobby to a part time job, she focused more on the fitness industry. That, combined with her own personal love for powerlifting, led to her first brand: Fitspired Photography. As Kayleigh’s business and portfolio grew, […]

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Sooooooo, this will probably be one of the hardest posts I’ve written. And truth be told, I don’t want to write it, let alone publish it for anyone else to read. Of course, that’s exactly why I feel like I have to and I should. So, here goes nothin’ and may the odds be ever […]

Molotov cocktail of the mind…

June 27, 2019