When I talk to current clients, prospective clients, other entrepreneurs, or really just anyone asking about what it is that I do, one thing keeps coming up: what’s the first thing I need to know when starting a business? Fair warning, this is one of my favorite soapboxes. The first thing you’ve got to know […]


June 5, 2020

your brand is not about you (gasp!)

Today we’re are talking about branded collateral. Great! But what the heck is that? Today we’re are talking about branded collateral. Great! But what the heck is that? Branded collateral is any visual, media, or any other touchpoint you use to promote your brand. Things like your logo, fonts, colors, website, business cards, social media […]


May 22, 2020

branded collateral

So this is gonna be super quick. What I want to give to you today is this: no matter what it is you’re doing and whether you’ve already got your business or you’re only thinking about starting it, position yourself as the expert. And this isn’t a “want to,” it’s a “have to.” Decide on […]


May 8, 2020

be the expert

Hey friends. So I wanted to pop in here really quick and share some gold from a recent webinar I attended with one of my favorites, and someone I would consider a coach and a mentor, Donnie Boivin. Go check him out and his badass group on Facebook: Success Champions. Anywho, I just wanted to […]


April 24, 2020

level up your crowd

Hey, party people. I’m here to share a quick tip with you for logo design. So when you’re designing your logo, whether you’re doing a wordmark (like Coca Cola) or it’s an icon or illustration or whatever, make sure you take a look at it zoomed out. Like, way out. Because I’m designing on an […]


April 10, 2020

zoom is your friend (the design tool, not the video app/service, though it’s pretty rad too)

I recently had an “interesting” sales conversation. This convo led to a live video in my Facebook group, and now I’m here. Because I think it’s worth talking about, there are some valuable lessons, and it’s fresh on my brain. Let me start by borrowing a bit of gold from one of the best books […]


March 27, 2020

the word du jour: disqualify

Y’all, I have some crucial info to share with you, and I really really really NEED you to hear me on this. In this world’s ridiculously oversaturated market filled with more noise than we can ever sift through, it’s simply not enough to just be “different.” You have to be RADICALLY different.  And instead of […]


March 13, 2020

be radically different

Creating the branding and web design for this specific project and this specific client has been one the most fun and most rewarding projects I’ve done since I began as a designer. It helps when the client is not only your business coach (and a freaking rockstar one at that), but is also one of […]

Branding, Web Design

December 13, 2019

Always be the shark…

The project for Ally Culture Consulting, LLC was literally the best of both worlds for me. I got to do Stephanie’s branding AND her web design. And I simply adored both. First let’s talk about the branding… So who is this company and what are they about? Ally Culture Consulting, LLC and Stephanie Dement are […]

Branding, Web Design

October 25, 2019

Ally Culture Consulting, LLC

I am so stinking excited to finally share this rebrand! When Kayleigh first transitioned her love for photography from a hobby to a part time job, she focused more on the fitness industry. That, combined with her own personal love for powerlifting, led to her first brand: Fitspired Photography. As Kayleigh’s business and portfolio grew, […]


September 6, 2019

Raw Photography

Follow us